Every business ought to use Google Ads to advertise their goods or services in this day and age. Failing to do so will only push the brand into oblivion. Advertising products or services through Google Ads equates to making a conscious and significant effort to increase business and improve market share. However, it is not…
Did you know that choosing the right marketing partner can boost your revenues by 10×? Ottawa Tech Heroes offer a comprehensive go-to-market strategy plan that helps you set your business up for growth, online! Our team of experts is specialized in a lot of much-needed services such as logo designing, social media promotion, e-commerce solutions,…
Making emotional connect with your target audience Emotional marketing is based on customers’ needs and desires because they are the ones you try to build an emotional connection with. Marketing without emotions is like fried fish served without chips or macaroni without cheese. Emotions have an intense impact on our decisions. They create lasting impressions…
OTH ‘SMART’ marketing objectives: Establishing small and large goals. Marketing is primarily about setting goals and accomplishing them. Without them, it becomes difficult to know whether or not your work is worthwhile. Your marketing goal is: Specific SMART goals are specific. Many companies do the mistake of creating vague or generic goals that have no…
Over the top, it might sound like a piece of cake, but the reality is just the opposite about logo design ideas. It is just not that you draw a circle and type the company name. The logo is a crucial element of your brand identity. Not only the logo design but also the design…
Are you being reluctant to consider the Enterprise resource planning(ERP) software solution for your business due to the complication or expensiveness? In that case, let us make it clear—there are several SaaS and cloud-based ERP platforms that are designed to scale the requirement of all size businesses. The functionalities are such that lead to simple…
The Business to Business (B2B) and Business to Consumer (B2C) are two totally different worlds. Understanding the difference between them is important to boost your digital marketing campaigns. Although these marketing models are similar at many fronts, the way of engaging and approaching the target audience is different. Let’s understand the main differences. What are…
Organic search can be time-consuming, but it is a vital part of the marketing strategy to get long-lasting results. But what’s an organic search? Read on to know about organic search and how to improve organic traffic. What’s an Organic Search? When you are looking for something through any search engine online, it gives two…
It’s scary to see how COVID-19 has disrupted the business ecosystem. Small businesses are mainly facing the brunt. They are either forced to keep their workforce from home at half the salary because a significant percentage of their clients have left them, or most prefer shutting down their operations completely. Whether you’re a retail shop…
